Sarah Alexis
An ongoing Shopify partnership with a boutique clothing brand — covering UX improvements, mobile optimisation, international shipping, and a full Awin affiliate integration with automated product feed.
A boutique brand, built to grow
Sarah Alexis is a boutique clothing store with a growing international customer base. What started as a series of UX and conversion improvements evolved into a full technical partnership — restructuring the homepage, enabling international shipping, and building out a complete affiliate marketing channel via Awin.
A store that needed to keep up with growth
Sarah's Shopify store had the products and the audience, but the site experience wasn't keeping pace. Mobile was underperforming, the homepage wasn't converting, and there was no affiliate infrastructure in place to scale reach beyond organic and paid channels.
Our approach
UX & conversion fixes
Tackled reviews display, sale update logic, and key UI improvements across the store to lift conversion rate.
Mobile hero & Instagram feed
Rebuilt the mobile hero experience and integrated a live Instagram feed to bring social proof onto the storefront.
Homepage restructure & international shipping
Redesigned the homepage for impact and configured international shipping rules to support Sarah's growing global customer base.
Awin affiliate integration
Built a complete affiliate marketing setup including tracking, automated product feed generation, and feed validation — coordinating with Awin support and the affiliate management team throughout.
What the site delivers
Reviews integration
Product reviews surfaced throughout the store to build trust and support buying decisions.
Mobile optimisation
Rebuilt hero and key sections for mobile, where the majority of boutique fashion traffic lands.
International shipping
Configured multi-region shipping rules to support customers across borders.
Instagram feed
Live Instagram feed embedded on the storefront to extend the brand's social presence.
Awin affiliate integration
Full affiliate channel setup with tracking and automated product feed submission.
Automated product feed
Dynamic feed that keeps Awin listings in sync with the store's inventory automatically.
What changed after launch
Screenshots
Built from scratch
Beyond the standard build — these features were designed and developed specifically for this project.
Automated Awin Product Feed
Built a custom automated product feed that pulls live inventory from the Shopify store and formats it to Awin's specification — keeping affiliate listings accurate without any manual updates.
Why it works: Affiliate channels go stale fast when feeds aren't maintained. This removes that entirely — every product update in Shopify reflects in the feed automatically.
What Annexal delivered
Great experience working with Nikhil! He's very responsive and knew exactly what to do with this project.