Appliance Repair Company
A personal lead generation project — a fully built and SEO-optimised appliance repair website serving the Greater Toronto Area, designed to rank locally and convert visitors into booked repair calls.
About the Project
Appliance Repair Company is an Annexal-built lead generation website serving appliance repair technicians across the Greater Toronto Area, Hamilton, Oshawa, and Barrie. The site covers 7 appliance categories, 40+ supported brands, and 50+ service area pages — all built to capture organic search traffic and convert visitors into booked appointments.
The Challenge
Local appliance repair is a highly competitive search category. Ranking in dozens of GTA cities simultaneously requires a well-structured site with strong on-page SEO, fast load times, clear calls to action, and trustworthy social proof. The site had to work as a lead machine — not just look good.
"Built from the ground up to rank, convert, and generate real leads in one of Canada's most competitive local service markets."
Our approach
Full Website Design & Build
Designed and developed a clean, trust-focused WordPress website with service pages, a brand showcase, service area pages, and an online booking system.
Local SEO Architecture
Built individual service area pages for 50+ GTA cities and structured the site to rank for high-intent local search terms across multiple regions simultaneously.
Service & Brand Pages
Created dedicated pages for 7 appliance repair categories and a comprehensive brand list covering 40+ manufacturers — improving both SEO and visitor confidence.
Conversion Optimisation
Integrated prominent phone CTAs, an online booking form, same-day service messaging, and customer reviews to maximise lead conversion from organic traffic.
What the site delivers
50+ Service Area Pages
Individual location pages targeting cities across the GTA, Hamilton, Oshawa, and Barrie for maximum local search coverage.
7 Appliance Service Pages
Dedicated pages for refrigerators, stoves, washers, dryers, dishwashers, microwaves, and range hoods — each optimised for search.
128 Verified Reviews
Social proof integrated directly on the homepage to build immediate trust with first-time visitors.
Online Booking System
Visitors can book a repair appointment directly from the website without needing to call first.
Brand Showcase
Listed 40+ supported appliance brands, demonstrating broad technical expertise and increasing relevance for branded searches.
Mobile-Optimised
Built fully responsive with fast load times — critical for local service searches happening on mobile.
What changed after launch
Screenshots
