In five months, we took a dental clinic from 8th position in the Google Map Pack to ranking #1 for “dentist near me”, “best dentist in Kharar”, and “dental clinic near me” — in a region of 1.5 million people with strong existing competition. Here’s exactly how we did it.

The starting point

Roots and Crown Micro-dentistry had strong clinical credentials but poor online visibility. When patients in the Kharar and Mohali region searched for dental services, the practice was buried — sitting at position 8 in the Google Map Pack for its most important keywords, effectively invisible to most searchers.

The challenge was compounded by the geography: a population of approximately 1,550,000 across the target area, with multiple established competitors already ranking well. We needed a systematic approach, not quick fixes.

The strategy: 5 core pillars

1. Aggressive Google Business Profile campaign

The Map Pack was the priority. We launched a focused GBP optimisation campaign targeting improved visibility specifically in the local map results. This included full profile completion, category optimisation, regular posting, and a systematic review acquisition strategy. The turnaround for Map Pack improvement was 50–70 days from campaign start.

2. Anchor text analysis

We reverse-engineered the backlink and anchor text profiles of the top three ranking competitors for each target keyword. This showed us exactly what link profile we needed to build to surpass them — the right anchor text ratios, the right domain types, the right velocity.

3. Content optimisation with PageOptimizer Pro

Beyond titles and H-tags, we used PageOptimizer Pro to analyse content relevance for each target keyword. The tool identified specific terms, entities, and content structures that the top-ranking pages used — allowing us to optimise page content to match the exact signals Google was rewarding for dental searches in this region.

4. Technical on-page SEO

Schema markup for dental practices, optimised title tags and meta descriptions for each service page, proper internal linking structure, and NAP (Name, Address, Phone) consistency across all online citations.

5. Local citation building

We built and cleaned citations across local directories, healthcare platforms, and regional business listings — ensuring consistent information everywhere the practice appeared online.

Before & after: geo grid rankings

The following Local Vikings geo grid screenshots show the Map Pack ranking positions across the target area for three key search terms. Green squares indicate a Google 3-Pack ranking. The improvement across all three keywords is clear:

Best Dentist in Mohali

Best Dentist in Kharar

RCT Teeth

Traffic results

Comparing January–May 2021 against August–December 2020, the data showed a 671.15% increase in overall users — with 659.62% of those being new visitors. The practice went from effectively invisible online to dominating local search for its most valuable keywords.