Most pool websites look great on the surface—but behind the scenes, they’re missing something critical.
They show pools.
But they don’t help customers choose one.
And that’s exactly the problem I ran into on a recent client project.
The Problem I Faced
While working on a pool company website, I needed a way to present their pool models in a way that was:
- Visually engaging
- Easy to navigate
- Informative for customers
- Flexible for different variations
But what I found was…
Most websites were using:
- Static images
- Basic galleries
- PDFs
- Or cluttered product pages
There was no real interactive experience.
Customers couldn’t:
- Explore different finishes
- Understand features
- Visualize variations
- Or feel confident in their choice
And that leads to one thing:
👉 Lost leads.
The Realisation
That’s when it clicked.
The issue wasn’t just design—it was lack of interaction.
Customers don’t want to just see a pool.
They want to explore it.
They want:
- To click
- To compare
- To understand features
- To visualize options
So instead of forcing a workaround…
I built a solution.
Introducing the Pool Catalogue Plugin
The Pool Catalogue plugin was created to turn a static pool listing into an interactive experience.
Here’s what it does:
🔹 Interactive Pool Display
Each pool model can be displayed with a clean, visual layout.
🔹 Hotspot Feature Points
You can add clickable points on the pool image to explain:
- Seating areas
- Depth zones
- Special feature
🔹 Finish Variations
Users can switch between different pool finishes, like:
- Arctic
- California
- Caribbean
- Maya
👉 Instantly visualising how the pool looks in each option.
🔹 Size & Model Selection
Display multiple variations of the same pool model.
🔹 Built-in Pool Archive
The plugin automatically creates a structured catalogue page:
- Grid layout (3 per row)
- Pagination
- Filters for:
- Series
- Finish
- Material
- Dimensions
🔹 Easy Integration Anywhere
Using simple shortcodes like:
Code
[pools_catalogue]
Why This Matters for Pool Businesses
This isn’t just about design.
It’s about how customers make decisions.
When users can:
- Interact with a pool
- Explore features
- Compare finishes
They:
- Stay longer on your site
- Understand your product better
- Feel more confident
👉 And that directly increases inquiries.
